An Important Issue to be Communicated
Our client wanted to create awareness around organizational behaviours among their employees across multiple locations in a fun and engaging way.
They were thinking about short stories to communicate common scenarios like prevention of sexual harassment (POSH), information security and more such common issues they faced.
Giving an Interesting Twist to the Campaign
We created an interesting theme of communicating common scenarios through comic characters. To be gender agnostic we used geometrical shapes as characters.
For each scenario, we either created a comic strip or an animated video. This light-hearted communication campaign brought a smile to the employees while educating them on what not to do or report if they see one around them.
Encouraging employees to promote brand