CASE STUDY

Creating Excitement for On-campus Hiring

Created an intuitive career microsite to engage and entice millennial candidates
THE CLIENT
THE CLIENT
International consumer finance provider with 132K employees in 9 countries
CHALLENGE

How to Attract Tomorrow’s Talent

Our client regularly hires from various campuses, but their current career page didn’t highlight the value props of what they offer candidates. To attract millennial talent, they needed to excite and motivate their audience.

SOLUTION

Developing an Engaging Microsite

We assessed the client’s situation and vision, then developed an intuitive UX and wrote engaging copy to entice millennial candidates. The microsite provided answers to possible questions and inspired candidates by showcasing the career path they could expect, as well as establishing social proof with employee testimonials.

Project Showcase

Benefits

Greater millennial
engagement

Reusable Q&A
content

Intuitive
UX

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