Struggling to Generate Partner Network Sales
Our client wanted to drive more sales through its partner network, but its sales team was not confident that the partner sales reps could position our client’s product by highlighting the value props and key differentiators.
Our client knew that they needed to enable the partner’s sales reps with the right assets so that they could leverage this channel.
Enabling Productive Discussions
We agreed through discussions with the client that interactive video would be the right solution.
Since the sales reps met prospects in person, showcasing a standard 3-minute video wouldn’t create a good connection. Our interactive video started off with a 30-second intro and then provided branches to the 4 use cases customers typically needed. This helped drive more engaging and interactive conversations while the messaging in the video provided support to the young reps to ensure the sales funnel progressed.
We also created introductory emails, product brochures, infographics and follow-up emails as part of the partner enablement kit.