Tying Together Marketing Efforts for a Global Powerhouse
Our client is a global communications firm with 6 major portfolios and over 50 products. As such, they are constantly looking for ways to reach new markets, showcase their latest capabilities and products and refresh their advertising collateral on a regular basis.
They required support from an agile agency with a breadth of capabilities to provide creativity and innovation, while also being able to handle time-sensitive marketing activities such as product launches or event support. An understanding of their technical products was identified as an added advantage.
Comprehensive Marketing Support Across Portfolios
As the scope required support to meet our client’s strategic and operational requirements, we first took time to develop a deep understanding of the client’s holistic business model, the portfolio offerings and finally the individual products as well.
We support our clients across their portfolios which include cloud, network, cybersecurity and IoT amongst others. Our comprehensive services allowed us to support almost all their marketing requirements – be it the development of videos, digital collaterals, interactive collaterals or web applications.
We continually innovate with our clients, as we work together as partners on projects like the creation of a cybersecurity simulation game, an interactive experience for their innovation center or a custom web-application to create B2B leads.
A single point of contact for marketing purposes
Less time spent due to technology experience
Comprehensive service under one roof
Agility to handle time-sensitive requests