The Difficulties of Industry-specific Targeting
Our client wanted to drive higher conversions from their industry-specific campaigns. While they had the industry specific solutions and collaterals, but due to lack of industry specific landing pages they were not able to get the best of their digital campaigns.
Building Focused, Content-rich Microsites
We developed industry-specific microsites highlighting key value propositions of our clients’ solutions.
Our pilot aviation microsite answered prospects’ questions like how to increase passenger engagement or tackle cyber threats in the industry. All the aviation-related assets including e-books, case studies and blogs were placed to enhance the user experience and generate nurtured leads. The page is regularly updated with new assets and also upcoming industry-specific events.
Following the pilot site, we are helping them create similar pages for other key industry verticals.
Made key assets
Addressed prospect questions
for warmer leads