CASE STUDY

Industry Specific Microsites

We developed series of microsites that allowed our client to turn their industry knowledge into leads and sales
THE CLIENT
THE CLIENT
A leading telecom company with $2.5 Bn revenue and 8K employees
CHALLENGE

The Difficulties of Industry-specific Targeting

Our client wanted to drive higher conversions from their industry-specific campaigns. While they had the industry specific solutions and collaterals, but due to lack of industry specific landing pages they were not able to get the best of their digital campaigns.

SOLUTION

Building Focused, Content-rich Microsites

We developed industry-specific microsites highlighting key value propositions of our clients’ solutions.

Our pilot aviation microsite answered prospects’ questions like how to increase passenger engagement or tackle cyber threats in the industry. All the aviation-related assets including e-books, case studies and blogs were placed to enhance the user experience and generate nurtured leads. The page is regularly updated with new assets and also upcoming industry-specific events.

Following the pilot site, we are helping them create similar pages for other key industry verticals.

Project Showcase

Benefits

Made key assets
accessible

Addressed prospect questions
for warmer leads

More engaging
content

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