CASE STUDY

Launching a New IoT Portfolio

We helped our client branch out into a new market with sales collaterals for their new line of business
THE CLIENT
THE CLIENT
A leading telecom company with $2.5 Bn revenue and 8K employees
CHALLENGE

Branching Out with a New Range of Products

Our client created a new business line and wanted to market their products including Asset Tracking, Employee Safety, Smart Meters, Street Lighting and Smart Buttons.

They needed a partner who could help create various marketing collaterals for their sales enablement and digital campaigns. Being a new product, there was a requirement to do lot of market research to build the marketing assets to make the collaterals compelling

SOLUTION

Marketing Assets for the entire Buying Cycle

We partnered with the IoT group to help with their go-to marketing for most of their product lines. This included helping firm up their value proposition and messaging framework and then creating all the marketing assets for their buying cycle.

We added a lot of interactivity explaining use cases and product functionality so users engaged more and understood the product better.

To aid end-user adoption, we also helped our client create demo and tutorial videos for some products, such as their safety watch.

Project Showcase

Benefits

Interactive collaterals

Interactive marketing collateral

Increased end user adoption

Better market understanding

Let’s talk

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Got questions? Even better.

Contact Us or call us on +91 98991 00347