Branching Out with a New Range of Products
Our client created a new business line and wanted to market their products including Asset Tracking, Employee Safety, Smart Meters, Street Lighting and Smart Buttons.
They needed a partner who could help create various marketing collaterals for their sales enablement and digital campaigns. Being a new product, there was a requirement to do lot of market research to build the marketing assets to make the collaterals compelling
Marketing Assets for the entire Buying Cycle
We partnered with the IoT group to help with their go-to marketing for most of their product lines. This included helping firm up their value proposition and messaging framework and then creating all the marketing assets for their buying cycle.
We added a lot of interactivity explaining use cases and product functionality so users engaged more and understood the product better.
To aid end-user adoption, we also helped our client create demo and tutorial videos for some products, such as their safety watch.
Interactive marketing collateral
Increased end user adoption
Better market understanding