Launching a New IoT Portfolio

THE CLIENT

A leading telecom company with $2.5 Bn revenue and 8K employees

CHALLENGE

Branching Out with a New Range of Products

Our client created a new business line and wanted to market their products including Asset Tracking, Employee Safety, Smart Meters, Street Lighting and Smart Buttons.

They needed a partner who could help create various marketing collaterals for their sales enablement and digital campaigns. Being a new product, there was a requirement to do lot of market research to build the marketing assets to make the collaterals compelling

SOLUTION

Marketing Assets for the entire Buying Cycle

We partnered with the IoT group to help with their go-to marketing for most of their product lines. This included helping firm up their value proposition and messaging framework and then creating all the marketing assets for their buying cycle.

We added a lot of interactivity explaining use cases and product functionality so users engaged more and understood the product better.

To aid end-user adoption, we also helped our client create demo and tutorial videos for some products, such as their safety watch.