Creating Awareness and Driving Contest Participation
With an ambition to boost their sales, our client launched a dealer scheme to increase the sales of ‘extended warranty’ and ‘screen replacement products’.
With the partners were spread across India, short videos and Gifs which they could circulate using WhatsApp to generate awareness and excitement among the partners and boost active involvement by them.
With short timelines on hand, they needed an agile agency who could cull out 10 videos and 24 Gifs for this 1 month project.
Engaging Partners in a Fun and Engaging Way
We finalized an interesting theme on popular Bollywood songs for the campaign.
The videos were entertaining and also detailed contest rules, scoring mechanism, rewards and winners.
To keep the momentum, we created series of Gifs which the client to send daily to build the excitement. We also provided the language translations services for a wider reach.
Boost sales revenue