A leading telecom company
Communicating New Values
To keep pace with digital transformation, our client updated their value system – but communicating this to global team of 8,000+ employees was no easy feat.
They looked to gamification to achieve this and since the acronym of the value system was DRIVE, the natural choice was a car racing game.
Exploring Values in a Game Setting
We came up with several concepts for the client, aligning on a simple game with several levels. Each level represented a different attribute they needed to learn, for example to explain “venture”, the race track was open terrain. The player destroyed the old values and collected the new ones. Success brought car upgrades to motivate the user to keep going.
The game featured a leader board for competitive motivation between global employees.
Our comprehensive scope included concept development, UX/UI, content development, application development for web and mobile, testing and deployment. The application was integrated with SSO login.
Improved understanding of values
Global connections between colleagues
Reusable marketing content