CASE STUDY

Making Safety a Priority

We helped our client get its safety watch features easily understood and widely used (EX)
THE CLIENT
THE CLIENT

 A leading telecom company with $2.5 Bn revenue and 8K employees

CHALLENGE

Safety is only Effective with User Adoption

Our client, a leading IoT solutions provider, had developed a safety watch but needed to drive within their customer user base. They wanted their customers and their employees to use the watch correctly and planned to educate them through a training video demonstrating the watch’s capabilities and use.

SOLUTION

Speaking the Right Language for Every User

We created a safety video demonstrating the key features.
As the target audience was blue-collar workers, it was important to keep it very simple and translate the script into regional languages for easy understanding.

We used a minimal design which focused on the product and emphasized points with a short text to reinforce the message.

Project Showcase

Benefits

Increased
adoption

Higher
safety

Impact across diverse regions and sites

Impacting diverse regions

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