A leading telecom company with $2.5 Bn revenue and 8K employees
Safety is only Effective with User Adoption
Our client, a leading IoT solutions provider, had developed a safety watch but needed to drive within their customer user base. They wanted their customers and their employees to use the watch correctly and planned to educate them through a training video demonstrating the watch’s capabilities and use.
Speaking the Right Language for Every User
We created a safety video demonstrating the key features.
As the target audience was blue-collar workers, it was important to keep it very simple and translate the script into regional languages for easy understanding.
We used a minimal design which focused on the product and emphasized points with a short text to reinforce the message.
Impacting diverse regions