Ongoing Content Marketing Support for the WAN Portfolio

THE CLIENT

A leading telecom company with $2.5 Bn revenue and 8K employees

CHALLENGE

Marketing a Diverse Portfolio

Our client was expanding their enterprise WAN offerings to further their penetration into large organizations in new sectors and global markets. Their product range included private networks, ethernet connectivity, internet connectivity, and SDWAN management.

As part of their digital campaigns, there was a constant requirement for building creative multimedia content such as videos, landing pages, brochures and more. In addition, new products are launched every year, and they needed an agency that understands these technical products and can create marketing material that is simple to understand yet compelling.

SOLUTION

Marketing Collaterals for the Entire Buying Cycle

Through collaboration with client teams, we understood the clients varied offering and how each one is different from the other. A detailed knowledge was required as we had to bring the solution to life for the products they offer. Be it a new SDWAN product launch, creating canned demos for the typical use cases or marketing materials for their digital campaigns, we helped our client to create engaging collaterals to support their efforts.

Our scope included the creation of product videos, brochures, event collaterals, landing pages and interactive web applications such as ROI calculators and lead-gen surveys.