CASE STUDY

Revamping a Struggling B2B Tool

We reviewed and improved a SaaS tool that had received scathing reviews
THE CLIENT
THE CLIENT
A Fortune 500, leading facility management company
CHALLENGE

Addressing Poor User Experience

Our client had recently created a SaaS web tool for B2B purchases similar to Amazon business, but initial user responses highlighted a poor experience with several broken user journeys.

SOLUTION

Overhauled the B2B tool with a Fresh UX/UI

We were tasked to review the tool, define the user journeys, evaluate how we could improve the experience and enhance the tool’s UI.

Using design thinking principles we identified the various gaps in the tool from a functionality & user experience perspective.

We enhanced the overall UI to make the tool more usable and presentable when pitching to prospects. Notifications touchpoints and content were also refined and revamped to make them more relevant and actionable.

In phase 2, we created the entire app wire framing, UX, UI and in-app notifications. An interactive prototype made it easy for the development team to create the app.

Project Showcase

Benefits

Higher experience

Improved user experience

High level of engagement

Greater customer engagement

Improved calls
to action

Let’s talk

Know what you want? Great.
Got questions? Even better.

Contact Us or call us on +91 98991 00347