Marketing a Diverse Portfolio
A global client’s portfolio includes products to drive unified communication and collaboration in enterprises, including contact centres in the cloud and Microsoft Teams. While they have their product offerings but also partner with several companies to bundle their products together to provide greater value.
As part of their digital campaigns, there was a constant requirement for them to build creative multimedia content such as videos, landing pages, brochures and more. In addition, new products are launched every year, and they needed an agency who understands these technical products and can marketing material, which is simple to understand yet compelling.
Marketing Collaterals for the Entire Buying Cycle
By working closely with our client product marketing teams and product SMEs, we were able to craft marketing that explained their products to prospects.
We produced different forms of collateral depending on the strategy selected for the chosen market to ensure maximum engagement, including product videos, demo videos, presentations, infographics, and brochures, all with elements of interactivity. We also helped in created web applications such as a lead-gen survey which allowed our client to showcase them as an expert.
Ongoing marketing support
Interactive collaterals for higher engagement