An Interesting Way to Showcase Client Appreciation

THE CLIENT

A leading cyber security provider

CHALLENGE

Customer Testimonials are Powerful yet Underused

Our client wanted to leverage a positive customer testimonial, on their proactively detection and mitigation of a potential malware issue.

But the email trail between them was too long and it wasn’t easy for new prospects to follow what was the issue, and how did our client actually help and what are the key attributed they displayed.

Our client wanted us to look at a new way to turn it into a engaging content to showcase at their experience centres.

SOLUTION

Comic Style Customer Case Study

We went through the email trail and culled out the most important interaction points.

We built an interesting voice-based comic style interactive collateral which showcased how the issue was detected and mitigated. The key part of the collateral was that it needs to look authentic, we kept the original emails to ensure that it conveys that.