Using Marketing Tactics to Drive App Adoption

THE CLIENT

Global Real Estate & Investment company with 50K+ suppliers in 80 countries

CHALLENGE

Struggling to Explain an Innovative App

Our client provided facility management services to its customers.

Recently they’d developed a new app which would decrease time to serve and improve user experience. They’d had success with a few pilot clients and wanted to increase their reach to their other customers.

But long presentations were not able to explain the innovation our client had developed. They looked to us to create product videos and interactive brochures to bring their product to life.

SOLUTION

Engaging Users through Benefits and Testimonials

We took the time to understand the client’s product, its features and use cases, and how it simplifies the current way of working. From there, we created an engaging script to highlight how their app is a must to amplify user experience and deliver cost savings.

We added a live action customer testimonial to bring more authenticity to the product offering.