Marketing Videos

Turbocharge your marketing efforts with videos. Shorten your sales lifecycle, explain your product or service, tell a customer story through a case study video or an authentic testimonial, or just engage with your audience on your social channels.

Market with the Power of Video

Inspire your prospects to buy by creating engaging marketing videos. Our comprehensive service turns viewers into buyers. The popularity of video content continues to rise, and it can be added to any stage of the sales funnel. At Digital Apple, we specialize in creating marketing videos for businesses. Here are some ideas to boost your marketing efforts with video.

Use Cases

The possibilities are endless with video, below are the typical videos we create for your clients. If you need anything different feel free to reach out, we are always happy to innovate with our customers.

Product Videos

It’s a must-have video for everyone. In just a few minutes, you can explain the challenges your prospects face and how your product is here to solve it.

We help you showcase your value props, features and how it works. It’s your elevator pitch and your digital salesperson all in one, which you can use on your website to increase conversations, showcase quickly at customer touchpoints or improve the effectiveness of your digital campaigns.

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Micro Interactions on Website

Explain the features of your digital or SaaS product on your website by visually showcasing how your product works.

We create light 10-15 second video animations are the latest trend in improving the UX of your website and will increase understanding of your features and generate more informed leads. Alternatively, use these micro interactions to create those “aha” moments and make your customers smile.

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Guided Selling with Interactive Videos

Accelerate the buying cycle and affect behavior throughout the customer journey with interactive video experiences. Host them on your website or equip your sales team and partners to perform guided selling where the content shown is based on customer choices and preferences.

We help you to break down the complexity and help them navigate to the areas that interest them in order to move deals faster.

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Demo Videos

Motivate prospects by showcasing the capabilities of your products through demo videos.

We create these must have canned demos for digital or SaaS products. First impressions are lasting ones and demo videos can highlight all the key features in a short amount of time. We break longer demos into smaller chunks and stitch them together as an interactive video. In addition, these can be used for sales training and events.

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Case Study Videos

Showcase a customer story or a testimonial video which explain how you starred as the hero in your client’s struggle. Explain key projects, what challenges you were up against and what results you delivered. Amplify the solution by adding animations to live action.

Case studies are the most used collaterals, but dry PowerPoints typically don’t do justice to the awesome solution you delivered and the smiles created for your customers. We create case study videos which can be used across the entire sales funnel, websites and social media.

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Corporate Videos

Introduce your team, culture, and company philosophy in just 2 minutes. Get your C-level execs and employees to perform as in-house talent to tell authentic stories that inspire your audience. These videos are great for creating a personal connection with employees and existing clients.

We help you show prospects who you really are and why you are the right partner, or demonstrate to potential candidates why they should join your amazing company.

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Use Case Videos

Your product typically has several use cases – a single product video can’t do them all justice. If you are selling cloud services, they can help with disaster recovery, agile software development, save costs and more.

Creating a specific use case helps you explain the challenge your target prospect has, and how things are so much easier with your product. Anonymous case studies can be converted to use cases so that your target prospect can relate to the problem and eventually become a new conversion.

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Industry-specific Videos

Most products/services cut across industry, but buyers want an industry-specific solution.

We help you showcase your understanding of industry-specific challenges and how your product can solve them. The focus should be on the nuances of the industry and the typical objections from stakeholders as well as how your product overcomes those.

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Educational Content Videos

Video content is the most popular content on social media.

We create videos which will help you to engage your audience and establish your expertise by creating short bite-size useful pieces of content – such as ‘How Big Data powers modern retail business’. These videos can be used to attract new customers or at the awareness stage of the funnel, typically on social channels.

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Social Videos

Drive higher engagement with your audience. Share a quick announcement, an upcoming event, a new product launch, registration for a webinar, a new partnership and more.

Utilize our video expertise by creating engaging paid or organic video content for your fans.

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Event Videos

Create event videos for any type of event, big or small, happening in any part of the world with our global video production team.

Get more registrations with an eye-catching event video. Capture every moment at your event anywhere in the world, amplify it with animations and get videos in multiple formats for use across the digital landscape.

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A Wealth of Experience

Videos
Countries
Industries

Video Styles to Meet Your Needs

Whatever your requirements—a product video for your new launch, a customer story to be captured or a demo video for your portal—we provide a comprehensive service including art direction, script writing, storyboarding, live-action shoot, voice-over and video animation to create your personalized video. Different styles to meet your use case.

Animated Videos
Animated Videos

2D Animation, character storytelling or exciting 3D graphics. Animated video has the power to break down complex topics and present them in a simple way.

Live-Action
Live-Action

Capture live-action to create videos such as case studies, interviews, events and stories. With our wide partner network, we can shoot in 900+ cities to capture your story.

HUD Futuristic
HUD Futuristic

Your digital products require a modern futuristic style to match. Add Iron-man style HUD and 3D elements to your AI, ML, blockchain, security or cloud products.

Our Agile Process

01.
Script

The first step is to create a script which explains your businesses objective, product or service. We do this by asking you to complete a short briefing form, followed by an online meeting to align.

Output:

Video script with on-screen text and a high-level direction of the visual storytelling for you to approve/edit/recommend changes.

02.
Storyboard

Once the script is approved, the next step is to translate the script into visual storytelling – background, characters, objects and text.

Output:

Scene-by-scene graphics along with the relevant script.

03.
Voice Over

We record a professional voiceover based on your video’s tone and in which market the learning video would be used. In addition, we create the perfect background track and sound effects for your video.

Output:

Professional voice-over of script.

04.
Animation

We bring the characters and graphic assets to life and mix them with the voice-over, background music and sound effects to complete your learning video.

Output:

HD Quality Animated video meeting your business objective.

FAQs

What is a typical length of the video?

Typically the length of our videos is 2 minutes, whereas e-Learning modules range from 10 to 45 minutes. However for longer videos we always suggest breaking them up by using interactivity. However, more important than the length is the focus on keeping the video engaging and interesting while still covering all the content.

Do you charge for revisions/modifications?

Never. Say goodbye to overshooting your budget as we offer a simple fixed pricing that includes everything. We aren’t happy until you are happy and so we offer unlimited revisions for all our projects.

What is included in your pricing?

All our projects come with a simple, fixed pricing with unlimited revisions. This includes research, script writing, custom illustrations, storyboard design, awesome animation, professional voice-over, background music, sound-effects, subtitling and HD quality video output. No more tracking hours or budget constraints with us.

How long do you take to create a video?

Typically agencies take 8 weeks to create a video of our quality, but we have an agile process where we perform parallel production and are typically able to deliver a few videos of 2-3 minutes in 3 weeks. A lot goes on behind the scene to create your unique video, including research of the topic, script writing and voice-over recording of the script, illustrations, adding life to characters through animation and finally adding sound effects. View our simple agile process that has delivered over 3000 projects.

What kind of video is most suitable for our project?

This question gets asked almost every time we get a new client, and we have plenty of ideas to suggest. Often clients are not aware of the different possibilities of video, so in our intro call we showcase possible approaches and styles. A customer story might be best told through live-action, while a digital product could be best shown through our unique HUD-style videos, and longer videos are best using animation and storytelling. Reach out and book a free consultation with an Art Director.

Do you offer live-action shooting?

We offer live-action shooting in 900+ cities through our extensive partner network, be it an event in Seoul or a new product launch in California. Whether you need an interviewer on site or just a cameraman to record raw footage, we have the team to deliver this to you.

Do you make videos in multiple languages?

Yes, we have translators and voice-over artists in more than 50 languages. We have helped large enterprises increase their reach by translating videos and e-Learning modules to regional and international languages. View translation sample.

Do you serve clients outside of your office locations?

With the rise of collaboration tools and video conferencing, we are able to offer our services around the globe. We make regular use of Dropbox, Zoom, Slack, Vimeo and other collaborative tools, along with around the globe front-end offices that allow us to always stay connected with our customers. Our briefing form and standardized process enables smooth project delivery. We believe that the right talent should handle every project, rather than just the most geographically convenient.

Let’s talk

Know what you want? Great.
Got questions? Even better.

Contact Us or call us on +91 98991 00347